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Tips for Good Web Writing With the Internet taking the world by storm, writing styles and requirements have changed as well- at least, for this specific channel. Writing high quality web copy itself has certainly become a unique art and skill, and you have a lot of ways to practice it and perfect it. First of all, it’s important to realize the importance of the visual side of web content. Huge chunks of text prevent web users from reading through content to the end.
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However, there are three easy methods of making your text more inviting:
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1. Keep your sentences short. You can influence the way people absorb your message and how frequently they read your content simply by using short sentences. Obviously, that means using fewer words in each sentence. Remember that text is read differently on the Internet. People scan words, not read them. With short sentences, readers are encouraged to go through the entire material since it is easier to process. Keep your sentences to maximum of 20 words. This allows for scanning and easy reading. Besides, long sentences are harder to understand and the message will be more difficult to remember. 3. Use short paragraphs. Paragraphs consisting of more than four or five lines tend to discourage readers from reading through the entire content. It’s often enough to write two or three sentences per paragraph. Split up long paragraphs into smaller ones. There’s nothing wrong with a too-short paragraph. In fact, this is even beneficial because it adds white space, which is easier on your readers’ eyes. 3. Write text in chunks. You can create scannable online content when you chunk your information. Using short sentences and paragraphs is part of chunking. Long and wordy text is something online readers rarely have time nor the patience for. To produce chunk text, you can use two methods: > diving paragraphs, adding lists (bulleted or numbered) and using headings/subheadings; and > keeping the text brief through clear and concise writing. Determine what’s important and what’s not. Avoid beating around the bush. That means you should get to the point with as few words as possible. As you chunk information, use bulleted or numbered lists when suitable. Again, always take note that writing for the web is beyond words. How you present the information is important too. You should provide scannable content to draw readers in. Use examples or illustrations. With content that is visually appealing, you will be able to create powerful, effective online content. Another effective way of breaking up your text is by providing other visual materials. Tables or charts, for instance, can be used to help your readers digest complicated information. Find relevant diagrams, photos and the like, and make them visually appealing. At the end of the day, you want to make sure your content addresses the wants and needs of your readers. Otherwise, of what use will it be?

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